Nirvana Towels Are Better ...Why ?

Have you ever wondered why some towels dry your body better than the others?

Some towels soak up water better after a few washes while others never absorb water, no matter how many times you wash them. The answer is in the manufacturing process of towels. In order to strengthen yarn to prevent them from splitting during the weaving process, additives such as starch and wax are commonly applied on them. If not washed properly, these starch and wax leave their residues on the towels final products affecting its capacity to soak up water.

For Nirvana Towels extra care is taken to remove all traces of starch and wax from the final products. By carefully washing with clean natural water from Mt. Ishizuchi melting snow. The low mineral content makes this water perfect for thoroughly removing inorganic additives.